How do marketers use Line to sell products in Japan?
Leveraging Line Official Accounts
Businesses can create a free Line Official Account to establish a presence on the platform and directly engage with customers.
Official Accounts allow companies to send messages, broadcasts, and utilize other features to communicate with and market to their followers.
Paid subscription plans for Official Accounts offer additional capabilities like increased message allowances, analytics, and advanced messaging tools.
Using Line Ads and Line Pay
Line provides a range of advertising solutions like Line Ads and Line Video Ads that allow businesses to promote their products and services to a targeted audience within the Line app.
Integrating Line Pay, the platform’s in-app payment service, enables businesses to facilitate transactions and offer promotions or discounts to incentivize purchases through their Line channels.
Creating Line Stickers
Developing custom branded stickers, either independently or through partnerships with Line, can be an effective way to increase brand visibility and engagement on the platform.
Stickers are a hugely popular feature on Line, with users sending millions of them daily, making them a valuable marketing tool.
Sharing on Line Timeline
Businesses can create and share engaging, relevant content on their Line Official Accounts, which can then be re-shared by followers on the Line Timeline feature.
This helps expand the reach and visibility of a company’s marketing content and brand within the Line ecosystem.
Leveraging Line’s Widespread User Base
With over 90 million monthly active users in Japan, Line has become an essential digital marketing channel for businesses looking to reach consumers in the Japanese market.
The platform’s diverse features and integration with daily user activities make it a powerful tool for driving product awareness, engagement, and sales.
In Summary
Overall, the key to effectively selling products on Line in Japan lies in leveraging the platform’s various business-focused features, from official accounts and advertising to in-app payments and content sharing. By utilizing these capabilities, marketers can tap into Line’s large and engaged user base to promote their offerings and drive conversions.