How to Make an Online Store in Japan?

Here is a summary of the key steps to make an online store in Japan:

E-commerce Platforms

• Some popular e-commerce platforms in Japan include Rakuten Ichiba, Yahoo! Shopping, Mercari, Suzuri, and Iichi.
• When using these platforms, you need to provide a local business entity address and local bank account.
• Localize your site with vertical Japanese writing, translations, and local search optimization.

Fulfillment and Shipping

• Use local order fulfillment centers to quickly process Japan-based inventory and reduce shipping times.
• Offer inexpensive shipping options like “regular mail” for low-cost goods, as Japanese consumers are price-sensitive on shipping fees.
• Provide seamless tracking and pre-clearance of import duties and taxes for international shipping.
• Support popular last-mile delivery options like convenience store pickup and evening/weekend delivery.

Payment Methods

• Offer a variety of payment options like credit cards, convenience store payment, PayPal, and even cash on delivery.
• Tie in credit card points programs and seasonal sales calendars popular in Japan.

Other Considerations

• Improve your business Japanese through negotiations with suppliers, dealing with mailing/fulfillment, and communicating with customers1.
• Treat your online store as a way to exercise your creative passions and potentially earn some side income1.
• Strengthen your resume by gaining valuable experience in digital marketing and e-commerce1.

Living Overseas and want to sell your products and services?