Leveraging Line Official Accounts

• Businesses can create a free Line Official Account to establish a presence on the platform and directly engage with customers.
• Official Accounts allow companies to send messages, broadcasts, and utilize other features to communicate with and market to their followers.
• Paid subscription plans for Official Accounts offer additional capabilities like increased message allowances, analytics, and advanced messaging tools.

Using Line Ads and Line Pay

• Line provides a range of advertising solutions like Line Ads and Line Video Ads that allow businesses to promote their products and services to a targeted audience within the Line app.
• Integrating Line Pay, the platform’s in-app payment service, enables businesses to facilitate transactions and offer promotions or discounts to incentivize purchases through their Line channels.

Creating Line Stickers

• Developing custom branded stickers, either independently or through partnerships with Line, can be an effective way to increase brand visibility and engagement on the platform.
• Stickers are a hugely popular feature on Line, with users sending millions of them daily, making them a valuable marketing tool.

Sharing on Line Timeline

• Businesses can create and share engaging, relevant content on their Line Official Accounts, which can then be re-shared by followers on the Line Timeline feature.
• This helps expand the reach and visibility of a company’s marketing content and brand within the Line ecosystem.

Leveraging Line’s Widespread User Base

• With over 90 million monthly active users in Japan, Line has become an essential digital marketing channel for businesses looking to reach consumers in the Japanese market.
• The platform’s diverse features and integration with daily user activities make it a powerful tool for driving product awareness, engagement, and sales.

In Summary

Overall, the key to effectively selling products on Line in Japan lies in leveraging the platform’s various business-focused features, from official accounts and advertising to in-app payments and content sharing. By utilizing these capabilities, marketers can tap into Line’s large and engaged user base to promote their offerings and drive conversions.