What Is Japanese Pop Marketing?
Marketing your products in Japan
December 13, 2023
Sell Products in Japan by Subscription Service
January 5, 2024
What is Pop Marketing In Japan?
Pop Marketing in Japan, is "Point Of Purchase Display Marketing" but with a difference from anywhere else in the world, this is usually done by hand drawing usually by one of the staff, stating often with cartoon like drawing explaining the story behind the product and the benefits that the consumer might need to know to be able to make a decision whether to buy or not.
1. What is Pop Marketing In Japan?
The point-of-purchase (POP) display is an effective tool used to increase the customer’s desire to purchase. POP is the area where products are displayed for sale and POP displays are created to appeal to customers. Well-designed POP displays can impel more sales. They also provide more exposure to products that translates into greater sales. According to the Purchase Advertising Institute, more than 70% of all purchase decisions by customers are made while in a store. Therefore, a welldesigned POP display is expected to lead to the customer’s decision to target certain goods and services.
2. How to creating alluring POP displays?
Create alluring and high-quality POP displays by reducing factors that are dependent on individual skillsets in their creation in order to meet market expectations. Kansei is a Japanese word for "complete,completion,perfection,accomplishment and together" so Kansei information means information that is "complete,completion,perfection,accomplishment and together" and this is what is sort when creating alluring Pop displays
3. More Factors Required To Write Good Pop Displays?
The following factors were included as indispensable: “talking to consumers in sentences” “display price” “add not only the product name but also a detailed item description,” “always add a catch phrase” “visual stimulation, such as inserting figures or photos”
4. What is Pop Marketing In Japan?
(1) Write most important message in large letter - distinctive feature or call/question to consumer
(2) Write item description - sentence (small letter) and the part which need to emphasis (large letter)
(3) Write product name and manufacture in large letter
(4) Draw/paste picture of product
(5) Write feature/description along with picture
(6) Write call/question to customer
5. Why Hand Drawn In-Store Advertising?
Based on research on the sales trends, it has been evaluated type-written against handwritten and the results have been that handwritten was more appealing to recipients who live in Japan
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6. Lucky For You, We Can Just Arrange For It To Be Done For Your Products
Yes, you wont have to go through all the steps 1 to 5, you can leave that to us and just keep on manufacturing your products while we handle such things as Pop Advertising for your products here in Japan. Contact us for a Zoom. We look forward to meeting you online.
Examples of Pop In Japan
